When International Market Entries Go Bad

Even companies that excel domestically can stumble when they enter foreign markets. Painful missteps often stem from a certainty that what works at home translates into wins abroad.
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Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)

How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a...
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A Three-Question Process for Product Team Success (Pragmatic Live Transcripts)

How do managers take what their teams have learned and turn it into something tangible? How do those team members take that knowledge and apply it to their roles? Lori Haakmeester of Cox Automotive...
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The Editor’s Notebook: Privacy and Data Security, Retraining Sales Teams

A gathering of quick news hits to keep you informed.
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Stakeholder Communications

“It’s hard to make predictions, especially about the future.” Danish proverb What does “second quarter” mean to you? For most technical teams, the second quarter is when...
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Market Problems and Frustrations

Much of what product managers do on a daily basis is prioritize a long list of requests. Requests that come from everywhere: a feature needed to close a deal, an idea from the dev team, a list of...
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Types of Data Needed for a Successful Win/Loss Analysis

A win/loss analysis is one of the most critical analyses that a product marketer can create to benefit their teams. Conducting interviews and collecting data can help your entire organization improve...
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Introducing Pragmatic Institute

May we have your attention, please? Big changes have come to Pragmatic Marketing. Like new images. And new courses. And a new name. It’s all part of our big news. Drum roll, please.
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How to Find Competitors’ Prices

The formula for “value-based pricing” is simple. Your buyer’s “willingness to pay” is equal to the competitor’s price plus positive differentiation value minus...
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Tariffs and Pricing

Question from a reader: Hi Mark, I have been following you on LinkedIn for several months and I really admire your posts and articles. I am wondering if you have given any consideration into writing...
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Price Data, the Internet Arms Race and You

A reader sent in the following: Hey Mark, hope all is well with you these days. Saw this article about Web price scrapers and how companies are using them to optimize their pricing (possibly...
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Competitive Intelligence

When International Market Entries Go Bad

Even companies that excel domestically can stumble when they enter foreign markets. Painful missteps…
Read More

A Three-Question Process for Product Team Success (Pragmatic Live Transcripts)

How do managers take what their teams have learned and turn it into something tangible? How do those…
Read More

Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)

How do you create a cohesive approach to product methodology when working with cross-functional team…
Read More

The Editor’s Notebook: Privacy and Data Security, Retraining Sales Teams

A gathering of quick news hits to keep you informed.
Read More

Stakeholder Communications

“It’s hard to make predictions, especially about the future.” Danish proverb What …
Read More

Market Problems and Frustrations

Much of what product managers do on a daily basis is prioritize a long list of requests. Requests th…
Read More

Types of Data Needed for a Successful Win/Loss Analysis

A win/loss analysis is one of the most critical analyses that a product marketer can create to benef…
Read More

Introducing Pragmatic Institute

May we have your attention, please? Big changes have come to Pragmatic Marketing. Like new images. A…
Read More

How to Find Competitors’ Prices

The formula for “value-based pricing” is simple. Your buyer’s “willingness t…
Read More
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