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Why Your Business Plan Is a Waste of Time


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Business experts will often tell you that the first step in starting a successful business is to write a business plan. But in reality, that plan is probably outdated the moment you finish writing it. It makes far more sense to focus your energy on more productive activities that have a longer shelf life. These include mastering the art of storytelling and your 10-slide pitch, something that should be a top priority for entrepreneurs.

In this webinar, you’ll learn:

  • The top reasons your business plan is a waste of time
  • How to spark interest in your business by mastering your 10-slide pitch
  • How to use the power of storytelling to connect with investors, employees and customers

Hear from Gregg Scoresby, CEO of CampusLogic, to discover how ditching your business plan can actually increase interest in your business.

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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