There are ten easily identifiable signs that can help forecast a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.
The process of introducing a product to market is a serious undertaking. Unfortunately for many companies, it’s merely an afterthought; a checklist of deliverables created at the end of product development. When the level of effort applied to the creation of the product dwarfs that of the product launch, it’s no wonder launches fail to achieve the sales velocity anticipated.