Most product marketers understand how important market research is in deveoping strategies and tactics for their target market. But it isn’t always clear what the best ways are for obtaining market research, especially for new and small organizations..
On Tuesday, March 17 at 1PM ET, we were joined by Joy Levin, president of Allium Research and Analytics about market research. Joy broke down the process for gathering data into concrete steps, and guided the tools you can leverage—at no or low cost to your organization—to deliver critical insights that will help you meet the needs of current and potential customers.
In this webinar, Some of the topics we covered:
- Best practices for focusing your market research insights for the biggest payoff
- Tools you can use to gain actionable insights
- Skill you need to implement these insights for your strategic direction.
Author
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The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].