Product teams know that having a deep understanding of their customers is imperative to building engaging products that keep users coming back. But how do you balance different types of customer needs to build loyalty? How do you build trust with customers when you don’t control their end-to-end experience with your product or service?
In this discussion you’ll learn:
* Dynamics of building products for two-sided marketplaces
* How to build trust within the market
* How to create feedback loops that bring customers back to your product
*Strategies for increasing revenue retention
* How to optimize your product to serve multiple customer types