Customer Validation for Product Managers

An effective customer-validation program provides insights that allow product teams to make market-driven product development and roadmap decisions. But what if your resources are limited?

What Is Customer Validation?

Customers or their proxies testing real unrealized products in real environments. Specific proven research methods are used to capture actionable insights about the customer experience with actual products.

What will you learn in the webinar?

When you watch our webinar, you will learn how product teams without a full-time customer-testing team can leverage turnkey assets to run quick and efficient customer-validation (alpha, beta, and field) tests to ensure better market acceptance and revenue growth.

Luke Freiler, CEO of Centercode, will discusses how these lean customer-validation testing assets can help you:

  • Discover new insights by exposing your product to a broader audience outside the QA lab
  • Segment your product’s experience into different testing topics
  • Gain valuable feedback from even a small group of targeted testers
  • Determine which types of product feedback you should look for (bugs, suggestions, surveys, etc.)
  • Determine which parts of your product to fix, improve or promote so you’re  prepared to launch with confidence


 Download the Slides    Get Notified of Webinars

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

    View all posts

Most Recent

Webinar

Your Sales Team Keeps Discounting—And What You Can Do About It

Your sales team isn’t discounting because they’re underperforming. They’re discounting because the value isn’t clear to customers. Join Product Chats host Rebecca Kalogeris and pricing expert Mark Stiving, Ph.D. for a live session on how...
Webinar

From AI Experiments to Enterprise Impact Helping Product Leaders Drive AI Transformation

AI adoption is accelerating, but many companies remain stuck in scattered experiments that fall short of driving meaningful, organization-wide impact. Join Pragmatic Institute instructors, veteran product leaders who have worked with AI-native startups and global...
Webinar

Modern Product Discovery: From Customer Conversations to Confident Decisions

The best product teams don’t rely on guesswork. They build what customers truly need. That work starts with great discovery: identifying the right people to engage, asking the right questions, and turning what you learn...

OTHER WebinarS

Webinar

Your Sales Team Keeps Discounting—And What You Can Do About It

Your sales team isn’t discounting because they’re underperforming. They’re discounting because the value isn’t clear to customers. Join Product Chats host Rebecca Kalogeris and pricing expert Mark Stiving, Ph.D. for a live session on how...
Webinar

From AI Experiments to Enterprise Impact Helping Product Leaders Drive AI Transformation

AI adoption is accelerating, but many companies remain stuck in scattered experiments that fall short of driving meaningful, organization-wide impact. Join Pragmatic Institute instructors, veteran product leaders who have worked with AI-native startups and global...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Pragmatic Institute Resources