Resources > Webinars

Customer Validation for Product Managers

An effective customer-validation program provides insights that allow product teams to make market-driven product development and roadmap decisions. But what if your resources are limited?

What Is Customer Validation?

Customers or their proxies testing real unrealized products in real environments. Specific proven research methods are used to capture actionable insights about the customer experience with actual products.

What will you learn in the webinar?

When you watch our webinar, you will learn how product teams without a full-time customer-testing team can leverage turnkey assets to run quick and efficient customer-validation (alpha, beta, and field) tests to ensure better market acceptance and revenue growth.

Luke Freiler, CEO of Centercode, will discusses how these lean customer-validation testing assets can help you:

  • Discover new insights by exposing your product to a broader audience outside the QA lab
  • Segment your product’s experience into different testing topics
  • Gain valuable feedback from even a small group of targeted testers
  • Determine which types of product feedback you should look for (bugs, suggestions, surveys, etc.)
  • Determine which parts of your product to fix, improve or promote so you’re  prepared to launch with confidence


 Download the Slides    Get Notified of Webinars

Speaker:

Other Resources in this Series

Most Recent

Pragmatic Institute webinar with Sandi Olson
Webinar

How Asset Assessment Can Help You Outmaneuver The Competition

The vital importance of asset assessment is often overlooked in the bustle of your next deadline. While we are busy strategizing and streamlining, we often don’t realize that one of the most effective ways to
A webinar with Anand Arivukkarasu on How To Measure Success Through Every Stage Of The Product Lifecycle
Webinar

How To Measure Success Through Every Stage Of The Product Lifecycle

Product measurement is often seen as one of the most fascinating yet intimidating aspects of the product discipline. While analytics and metrics are crucial to developing strategies, gleaning insights, and creating initiatives, it’s often hard
Arnaud Berrube Webinar
Webinar

How Phased Marketing Strategies Maximize Resources

Going to market is an exciting yet often anxiety-provoking moment in product development. And there is an onslaught of questions like, will users adopt? Are we articulating our messaging appropriately, and how can we best

OTHER WebinarS

Pragmatic Institute webinar with Sandi Olson
Webinar

How Asset Assessment Can Help You Outmaneuver The Competition

The vital importance of asset assessment is often overlooked in the bustle of your next deadline. While we are busy strategizing and streamlining, we often don’t realize that one of the most effective ways to
A webinar with Anand Arivukkarasu on How To Measure Success Through Every Stage Of The Product Lifecycle
Webinar

How To Measure Success Through Every Stage Of The Product Lifecycle

Product measurement is often seen as one of the most fascinating yet intimidating aspects of the product discipline. While analytics and metrics are crucial to developing strategies, gleaning insights, and creating initiatives, it’s often hard

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.