Resources > Webinars

Customer Validation for Product Managers

An effective customer-validation program provides insights that allow product teams to make market-driven product development and roadmap decisions. But what if your resources are limited?

What Is Customer Validation?

Customers or their proxies testing real unrealized products in real environments. Specific proven research methods are used to capture actionable insights about the customer experience with actual products.

What will you learn in the webinar?

When you watch our webinar, you will learn how product teams without a full-time customer-testing team can leverage turnkey assets to run quick and efficient customer-validation (alpha, beta, and field) tests to ensure better market acceptance and revenue growth.

Luke Freiler, CEO of Centercode, will discusses how these lean customer-validation testing assets can help you:

  • Discover new insights by exposing your product to a broader audience outside the QA lab
  • Segment your product’s experience into different testing topics
  • Gain valuable feedback from even a small group of targeted testers
  • Determine which types of product feedback you should look for (bugs, suggestions, surveys, etc.)
  • Determine which parts of your product to fix, improve or promote so you’re  prepared to launch with confidence


 Download the Slides    Get Notified of Webinars

Speaker:

Other Resources in this Series

Most Recent

Webinar

The Art Of Pricing: What Most Companies Get Wrong and How to Do it Right

Join us below for a conversation with Jan Pasternak, Head of Pricing at Zoom, and learn… The right time to set up a pricing team Best pricing practices and what to avoid How to ensure
Webinar

Human-Centered Innovation: Using Design As a Strategic Advantage

  Human-centered innovation has emerged as an approach that assists companies in developing new capabilities to respond to changing markets. The application of this approach has contributed to innovation across products, services, and business models,
Webinar

How to Solve Market Problems Like an Agile Boss With Paramount+

   When tackling market problems we all know the importance of identification and validation so we can move strategically and confidently towards building the kinds of products and features customers want to buy. Now

OTHER WebinarS

Webinar

The Art Of Pricing: What Most Companies Get Wrong and How to Do it Right

Join us below for a conversation with Jan Pasternak, Head of Pricing at Zoom, and learn… The right time to set up a pricing team Best pricing practices and what to avoid How to ensure
Webinar

Human-Centered Innovation: Using Design As a Strategic Advantage

  Human-centered innovation has emerged as an approach that assists companies in developing new capabilities to respond to changing markets. The application of this approach has contributed to innovation across products, services, and business models,

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.