Resources > Webinars

Crafting Profitable Marketing Content from Your Customer’s Perspective

Crafting Profitable Marketing Content

 

Product professionals are often tasked with building and selling things that—in many cases—they’ll never use themselves. While the Pragmatic Framework helps us identify the market-driven processes and ingredients we’ll need to launch a product that solves a specific market problem, we need a way to connect with our products to our buyers. How do we develop creativity that compels prospects to take action?

 

On Tuesday, February 9, at 1:30 p.m. ET  we were joined by Greg Bond and Erik Wolf from Colorado-based marketing agency estound. In this great discussion, they shared how to take the tools and insights product marketing managers have at their fingertips and translate them into powerful marketing messages that resonate with the market. In this insightful conversation, they covered how to:

Mine your NIHITO calls for messaging gold
Find the insights you’ve been missing from your SEO reports
Put yourself in your customers’ shoes with the right tips and exercises
Document and distribute the messages with the most potential

 

You can check out their diagnostic tool here. And don’t forget to download all the worksheets they went over as well.

 

Watch the webinar here:

 

Looking for more great resources on creating great marketing content? Check out these for more great insights:

 

Download Slides Survey Link

Other Resources in this Series

Most Recent

Webinar

The Art Of Pricing: What Most Companies Get Wrong and How to Do it Right

Join us below for a conversation with Jan Pasternak, Head of Pricing at Zoom, and learn… The right time to set up a pricing team Best pricing practices and what to avoid How to ensure
Webinar

Human-Centered Innovation: Using Design As a Strategic Advantage

  Human-centered innovation has emerged as an approach that assists companies in developing new capabilities to respond to changing markets. The application of this approach has contributed to innovation across products, services, and business models,
Webinar

How to Solve Market Problems Like an Agile Boss With Paramount+

   When tackling market problems we all know the importance of identification and validation so we can move strategically and confidently towards building the kinds of products and features customers want to buy. Now

OTHER WebinarS

Webinar

The Art Of Pricing: What Most Companies Get Wrong and How to Do it Right

Join us below for a conversation with Jan Pasternak, Head of Pricing at Zoom, and learn… The right time to set up a pricing team Best pricing practices and what to avoid How to ensure
Webinar

Human-Centered Innovation: Using Design As a Strategic Advantage

  Human-centered innovation has emerged as an approach that assists companies in developing new capabilities to respond to changing markets. The application of this approach has contributed to innovation across products, services, and business models,

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

First Name*
Last Name*
Email Address*
Phone
Company
Job Title
Location
How can we help you?
Preferred method of contact
Privacy Policy*
Map Your Message to Its Audience with the Communication Compass
Map Your Message to Its Audience with the Communication Compass
Ensure your message hits the mark. This eBook helps you visually map communication styles so you can tailor your design story to a stakeholder or business partner.

Download Ebook

Demystifying Data Projects: A Guide for Business Leaders
While data science is a competitive advantage, data isn’t magic. Learn how to make magic happen by partnering more effectively with data professionals. This eBook delves into types of data projects, sample questions, tools and methods, key points and cautions—so stakeholders like you can initiate data projects with real business impact.

Download Ebook

Define Ebook Thumbnail
What’s the difference between a successful data analysis project and one that falls flat? 

Before you begin working with the data, you need to understand what you’re solving for. Gathering context and aligning around goals with your stakeholders from the outset will help you avoid disconnects and deliver actionable insights. Discover the most vital questions to ask before embarking on a data analysis project in our in-depth guide, “Define: Laying the Foundation for Successful Data Analysis.”

Download Ebook

Download Now