Resources > Webinars

Crafting Profitable Marketing Content from Your Customer’s Perspective

Crafting Profitable Marketing Content

 

Product professionals are often tasked with building and selling things that—in many cases—they’ll never use themselves. While the Pragmatic Framework helps us identify the market-driven processes and ingredients we’ll need to launch a product that solves a specific market problem, we need a way to connect with our products to our buyers. How do we develop creativity that compels prospects to take action?

 

On Tuesday, February 9, at 1:30 p.m. ET  we were joined by Greg Bond and Erik Wolf from Colorado-based marketing agency estound. In this great discussion, they shared how to take the tools and insights product marketing managers have at their fingertips and translate them into powerful marketing messages that resonate with the market. In this insightful conversation, they covered how to:

Mine your NIHITO calls for messaging gold
Find the insights you’ve been missing from your SEO reports
Put yourself in your customers’ shoes with the right tips and exercises
Document and distribute the messages with the most potential

 

You can check out their diagnostic tool here. And don’t forget to download all the worksheets they went over as well.

 

Watch the webinar here:

 

Looking for more great resources on creating great marketing content? Check out these for more great insights:

 

Download Slides Survey Link

Author

Other Resources in this Series

Most Recent

Pricing Experts
Webinar

Pop-Up Expert Pricing Panel

Join our panel of pricing experts for a pop-up conversation! These product pricing leaders will be with us to offer insights into the latest pricing trends, strategies, and best practices that drive business growth. We’ll...
Pragmatic Institute Webinar with David Tang
Webinar

How AI and Data Insights Can Help You Build Stronger Personas

Join us for our product chat as we welcome product leader David Tang, formerly of Dropbox, for a conversation on how to leverage the power of AI and segmentation to help you create accurate personas...
Pragmatic Institute Webinar with the senior product marketing manager at Hubspot, Alex Rainford
Webinar

Strategic Marketing Plans and Tactics That Drive Growth

Join us as we welcome the senior product marketing manager at Hubspot, Alex Rainford for a conversation on how to dive into the core strategies that drive growth by effectively aligning marketing plans to the...

OTHER WebinarS

Pricing Experts
Webinar

Pop-Up Expert Pricing Panel

Join our panel of pricing experts for a pop-up conversation! These product pricing leaders will be with us to offer insights into the latest pricing trends, strategies, and best practices that drive business growth. We’ll...
Pragmatic Institute Webinar with David Tang
Webinar

How AI and Data Insights Can Help You Build Stronger Personas

Join us for our product chat as we welcome product leader David Tang, formerly of Dropbox, for a conversation on how to leverage the power of AI and segmentation to help you create accurate personas...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.