Resources > Podcasts

Improving Your Business with Content

Improving Your Business with Content

Content is an essential part of business. But are you doing the most with it?

Steve Johnson, vice president of products at Pragmatic Institute, and Anita Woods, director of online education at Pragmatic, discuss the differences and importance of marketing content and product content that sales teams can use to improve business. Learn about how you need to tie your content back to your personas and their market problems with this great new podcast!

 

Looking for more resources on content? Check out our May Box of the Month: Content for all the great resources you could ever need. And make sure you listen to our other great podcasts, and join us for the best product training in the world.

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OTHER PodcastS

Podcast

The Six Stages of The B2B Innovator Map

“In the past, it's been a little bit of a nebulous process and people trying to grab from Lean Startup and all these different things that are not cohesive as a journey.” - Daniel Elizalde   Innovation work can feel ambiguous and daunting, but Daniel Eli...
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Pragmatic Live Radio visits with instructor Paul Young of Pragmatic Marketing to talk about views on Distribution Strategy and the different models around them. He follows by introducing Pragmatic Marketing’s outside-in approach to Distribution Strategy ...

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