Business Plans are About Vision, Not Precision


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What do you need in a business plan? Numbers, figures, financial plans and a few ideas? Leadership teams need more than numbers to make strategic decisions that matter. Yet, many organizations rush to an evaluation of financial forecasts and revenues before an idea has even been clearly defined.

Ideas are easy—it’s the execution that’s hard. Watch our recent webinar as we discuss the importance of finding a way to focus and filter your ideas to identify the best opportunity for your business plan. We’ll show you the best ways to triage and grade your product ideas, build a useful business plan, and make sure your metrics line up with your goals.

Steve Johnson, author, speaker, former Pragmatic Institute instructor and current vice president of products at Pragmatic Institute, explores:

  • Using a product canvas as a business plan
  • Prioritizing and re-prioritizing product ideas
  • Aligning product metrics with goals

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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