Business Plans are About Vision, Not Precision


 Download the Slides    Get Notified of Webinars

What do you need in a business plan? Numbers, figures, financial plans and a few ideas? Leadership teams need more than numbers to make strategic decisions that matter. Yet, many organizations rush to an evaluation of financial forecasts and revenues before an idea has even been clearly defined.

Ideas are easy—it’s the execution that’s hard. Watch our recent webinar as we discuss the importance of finding a way to focus and filter your ideas to identify the best opportunity for your business plan. We’ll show you the best ways to triage and grade your product ideas, build a useful business plan, and make sure your metrics line up with your goals.

Steve Johnson, author, speaker, former Pragmatic Institute instructor and current vice president of products at Pragmatic Institute, explores:

  • Using a product canvas as a business plan
  • Prioritizing and re-prioritizing product ideas
  • Aligning product metrics with goals

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

    View all posts

Most Recent

Webinar

Panasonic Avionics Explores NIHITO Principles with Pragmatic Institute

Thank you to Panasonic Avionics for the opportunity to join you on Beyond Entertainment. The episode features Pragmatic Institute instructor Paul Young, who joined the conversation to discuss product management, NIHITO, and the importance of...
Category: Archive
Webinar

Successfully Hiring and Getting Hired: Common Goal, 2 Perspectives

Join us to learn from Jean-Sebastien Tasse, veteran product professional leading teams in energy, IoT, telecommunications, AI, optics, manufacturing products, and more. This session is tailored for both hiring managers and job seekers who aim...
Webinar

Unlock Key Insights from the 2024 State of Product Management & Marketing Report

 Product management is evolving faster than ever. Join us for an exclusive look at this year’s State of Product Management and Marketing Report. Discover how product leaders are adapting, innovating, and setting benchmarks in...

OTHER WebinarS

Webinar

Panasonic Avionics Explores NIHITO Principles with Pragmatic Institute

Thank you to Panasonic Avionics for the opportunity to join you on Beyond Entertainment. The episode features Pragmatic Institute instructor Paul Young, who joined the conversation to discuss product management, NIHITO, and the importance of...
Category: Archive
Webinar

Successfully Hiring and Getting Hired: Common Goal, 2 Perspectives

Join us to learn from Jean-Sebastien Tasse, veteran product professional leading teams in energy, IoT, telecommunications, AI, optics, manufacturing products, and more. This session is tailored for both hiring managers and job seekers who aim...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Pragmatic Institute Resources