Win/Loss Analysis: Why You Should Be Doing It

Podcast_1500_20170705233450_0

If win/loss analysis is so benificial to an organization, why aren’t more doing it?  

In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by the founder and president of Anova Consulting Group, Richard Schroder, as they discuss the evolution of win/loss analysis and why it’s so benificial to an organizations growth, and how you can effectively implement this practice today.

 

If you would like to learn more about win/loss analysis, register for one of our upcoming training courses, here.

Author

Most Recent

Podcast

Making Market Research Practical and Impactful with Ana Laskey, founder of Ground Control Research

In this episode, Anastassia (Ana) Laskey, founder of Ground Control Research, joins host Rebecca Kalogeris to explore how to make market research actionable in fast-moving organizations, without sacrificing depth or impact. Key Takeaways: Just-Right Research– Not every project needs...
Podcast

The Real Power of Pricing with Ajit Ghuman, co-founder of Monetizely

In this episode, Ajit Ghuman, co-founder of Monetizely and author of Price to Scale, joins host Rebecca Kalogeris to unpack how pricing connects the dots between product marketing, positioning, and profitability. Key Takeaways: Pricing as Strategy...

OTHER PodcastS

Podcast

Making Market Research Practical and Impactful with Ana Laskey, founder of Ground Control Research

In this episode, Anastassia (Ana) Laskey, founder of Ground Control Research, joins host Rebecca Kalogeris to explore how to make market research actionable in fast-moving organizations, without sacrificing depth or impact. Key Takeaways: Just-Right Research– Not every project needs...
Podcast

The Real Power of Pricing with Ajit Ghuman, co-founder of Monetizely

In this episode, Ajit Ghuman, co-founder of Monetizely and author of Price to Scale, joins host Rebecca Kalogeris to unpack how pricing connects the dots between product marketing, positioning, and profitability. Key Takeaways: Pricing as Strategy...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.