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Why Knowing How Much to Charge Isn’t Enough

Knowing what your market is willing to pay is only part of the equation; you also have to know how they want to pay (annual fee, subscription, based on usage, etc.) so you can determine how best to package your product. Join Mark Stiving, Pragmatic Marketing instructor and pricing expert, and David Rowley, Chief Revenue Officer from Nalpeiron as they dig into this topic and more on this edition of Pragmatic Live.

Got a topic you want to hear covered in a future episode of Pragmatic Live? Shoot us a note at experts@pragmaticmarketing.com.

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