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Using Measurement to Influence Decisions

It’s important to bring facts to the table to understand the
performance of your product and what’s happening in your market segment. In
this short segment, Pragmatic Marketing instructor Jon Gatrell shares the three
questions he always asks to effectively measure product success. He also
discusses some common—and highly effective—measurements to optimize product
performance.

Learn how to sift through a mountain of data to
discover metrics that are meaningful to your business in the latest issue of Pragmatic Marketer

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