Turn Your Market Research into Positioning Strategies

January 27, 2023

Are your market research efforts providing meaningful insights? Have you accurately identified the needs of your market? Do your cross-functional team members understand your market well enough to win their trust – and get the sale?

Join us as Pragmatic Institute and Diane Pierson, visiting instructor and founder of Innovate on Purpose welcome Scott Lien, CEO and co-founder of GrandPad. Scott will share how to leverage market research to build powerful positioning and ways to utilize Pragmatic principles in the real world to gain a strategic advantage.

In this conversation Scott will also discuss:

What kinds of market research will help you build better positioning
Practical ways to conduct research with limited budgets and time
How to drive market knowledge into every product and marketing decision to drive better results
How to align with leadership to successfully jumpstart your positioning workflow

Author

Pragmatic Institute

Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

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Author:

Pragmatic Institute

Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

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Turn Your Market Research into Positioning Strategies

Author

Most Recent

Applying the Pragmatic Framework to Internal Product Management

Why Knowing When to End a Product is as Important as Knowing When to Begin

OTHER PodcastS

Applying the Pragmatic Framework to Internal Product Management

Why Knowing When to End a Product is as Important as Knowing When to Begin

Sign up to stay up to date on the latest industry best practices.

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