The Pragmatic Mail Bag

March 14, 2019

You’ve got questions. Our experts have answers.

Dave Daniels, VP of customer success at Pragmatic Institute, and Steve Johnson, VP of product at Pragmatic Institute, are answering Real questions from REAL product people like you. If you have questions about personas, product launches, win/loss analysis and more, we’ve got the answers you need.

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lherndon

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lherndon

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In the Sales Trenches: How Product Marketers Build Credibility

“I would love for marketers to get involved in a couple of sales demos and commit to it, not just listen in. I think that would be uncomfortable for a lot of people, and that means that you're learning.” - Ross Cranwell In this episode of Pragmatic...

Category: Product Management

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Tested Strategies for Raising Prices and Increasing Revenue for Products

"Your customers are looking at your product and asking for discounts. The key is to demonstrate the value of your product so that they understand the price is justified." - Mark Stiving, Chief Pricing Officer for Impact Pricing In this episode of t...

Category: Product Management