What a wonderful time to be product marketing, and Pragmatic instructor, Rich Nutinsky, explains why in this episode hosted by Rebecca Kalogeris, VP of marketing for Pragmatic Institute. They discuss how the world of product management has evolved because of new technology and refined approaches to customer research. Rich also shares his own experiences as a product professional and how product training was a game-changer early in his product management career path. They conclude that we are in fact in the age of products.
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Podcast
In the Sales Trenches: How Product Marketers Build Credibility
“I would love for marketers to get involved in a couple of sales demos and commit to it, not just listen in. I think that would be uncomfortable for a lot of people, and that means that you're learning.” - Ross Cranwell
In this episode of Pragmatic...
Category: Product Management
Podcast
Tested Strategies for Raising Prices and Increasing Revenue for Products
"Your customers are looking at your product and asking for discounts. The key is to demonstrate the value of your product so that they understand the price is justified."
- Mark Stiving, Chief Pricing Officer for Impact Pricing
In this episode of t...
Category: Product Management
OTHER PodcastS
Podcast
In the Sales Trenches: How Product Marketers Build Credibility
“I would love for marketers to get involved in a couple of sales demos and commit to it, not just listen in. I think that would be uncomfortable for a lot of people, and that means that you're learning.” - Ross Cranwell
In this episode of Pragmatic...
Category: Product Management
Podcast
Tested Strategies for Raising Prices and Increasing Revenue for Products
"Your customers are looking at your product and asking for discounts. The key is to demonstrate the value of your product so that they understand the price is justified."
- Mark Stiving, Chief Pricing Officer for Impact Pricing
In this episode of t...
Category: Product Management
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