What can an entrepreneur teach product managers about pricing and selling their products? Turns out quite a bit. In this podcast, Pragmatic Marketing instructor Mark Stiving interviews Sean Murphy of SKMurphy, a consultancy that has worked with hundreds of technology startups in Silicon Valley on product planning and introduction. They discuss the art of pricing new products–how you move from beta to early adopter to sustainable pricing models–as well as how to get your salesforce onboard with selling your new products.
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The Psychology Behind What Drives Digital Sales with Jon MacDonald
In this replay episode of Product Chats, Jon MacDonald, founder of The Good, joins host Rebecca Kalogeris to discuss how understanding customer psychology is key to driving digital sales. Jon shares actionable insights on how...
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Replay: Shifting Focus from Features to Problems with Tiffany Wear Johnson
In this replay episode of Product Chats, Tiffany Wear Johnson, Chief Product Officer at NMI, joins host Rebecca Kalogeris to discuss the benefits of prioritizing problems over features in product management. Tiffany offers insights into...
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