Resources > Podcasts

Prioritizing Your Product Launch

Podcast_1500_20170705233450_0

What is the best way to decide which story to tell during a product launch? What is the best way to prioritize your product launches and get everyone involved?

Marcus Andrews, Principal Product Marketing Manager at HubSpot, joins Rebecca Kalogeris, VP of Marketing at Pragmatic Institute, to tell us how HubSpot maps out the road between launches and releases to package the perfect marketing story. From client research to turning to the market for validation, HubSpot uses a strategic approach to understand their market and their audience. Marcus explains HubSpot’s team efforts in connecting to customers to create the best chance at a full buy-in during a product launch.

Make sure you check out this podcast with Marcus Andrews on Prioritizing Your Product Launch, and sign up for one of our many Product Marketing courses to learn more about data science and how it can help your business. Subscribe today so you never miss out on any of our great resources.

Rather read this great episode?  Click here to get the transcript now.

Author

Other Resources in this Series

Most Recent

Pragmatic Live Chat
Podcast

Applying the Pragmatic Framework to Internal Product Management

“If you look at the pragmatic framework, most of this applies to an internal product manager, just a different mindset, who you're targeting, and perhaps your approach to getting the information you need.” - Cindy...
Pragmatic Live Chat
Podcast

Why Knowing When to End a Product is as Important as Knowing When to Begin

“We have to introduce a product with the idea that it's not going to live forever” - Paul Young   In today's episode, host Rebecca Kalogeris and Pragmatic instructor, Paul Young, dive deep into a...

OTHER PodcastS

Pragmatic Live Chat
Podcast

Applying the Pragmatic Framework to Internal Product Management

“If you look at the pragmatic framework, most of this applies to an internal product manager, just a different mindset, who you're targeting, and perhaps your approach to getting the information you need.” - Cindy...
Pragmatic Live Chat
Podcast

Why Knowing When to End a Product is as Important as Knowing When to Begin

“We have to introduce a product with the idea that it's not going to live forever” - Paul Young   In today's episode, host Rebecca Kalogeris and Pragmatic instructor, Paul Young, dive deep into a...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.