How do you use your product to more effectively reach the end user? Do free trials really work? On this episode of Pragmatic Live, Kyle Poyar, VP of market strategy for OpenView, joins Rebecca Kalogeris, VP of marketing for Pragmatic Institute to answer these questions as well as sharing his 4 steps to effectively implement a product lead growth strategy.
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A New Way of Thinking About Market Segmentation
“At best, you can be slightly better than your competitor if you're using the same exact tools and data to segmentize your audience,” Rod Griffith You likely know the power of segmentation, but many...
Category: Product Management
Podcast
Generative AI as a Collaborative Partner for Product Professionals: A Conversation with Will Scott
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Category: Product Management
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