Resources > Podcasts

Leading Without Authority

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As product managers and product marketing managers we are frequently tasked with leading teams, projects and initiatives. But we rarely have actual authority over any of them. In this podcast, Mark Stiving–Pragmatic Marketing instructor, pricing expert and master peanut brittle maker–shares his tips and personal stories on leading without authority. Listen now!

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Tested Strategies for Raising Prices and Increasing Revenue for Products

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OTHER PodcastS

Podcast

In the Sales Trenches: How Product Marketers Build Credibility

“I would love for marketers to get involved in a couple of sales demos and commit to it, not just listen in. I think that would be uncomfortable for a lot of people, and that means that you're learning.” - Ross Cranwell   In this episode of Pragmatic...
Podcast

Tested Strategies for Raising Prices and Increasing Revenue for Products

"Your customers are looking at your product and asking for discounts. The key is to demonstrate the value of your product so that they understand the price is justified."  - Mark Stiving, Chief Pricing Officer for Impact Pricing In this episode of t...

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