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Resources > Podcasts

It’s Not Just Business, It’s Personal

It’s Not Just Business, It’s Personal

Rod Griffith, chief client officer and co-founder at MarketReach Inc. , joins Pragmatic Live to discuss how emotion plays a critical role in the decision making process when pertaining to B2B sales and leveraging it to your advantage. 

Looking for more great tips on how to use personas to build better products, make sure you take our Foundations and Build courses. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.

Author

Author:

lherndon
lherndon

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Are your market research efforts providing meaningful insights? Have you accurately identified the needs of your market? Do your cross-functional team members understand your market well enough to win their trust – and get the sale? Join us as Pragma...
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Culture vs. Workflow: Uncovering Hidden Causes of Tension with Kirsten Butzow

“I am pleading for everybody, working in any job, at the start of every one of your projects to say, ‘are we date-driven or are we scope-driven?’ Then, when something unforeseen comes our way, we will gleefully and joyfully make the adjustments and c...
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OTHER PodcastS

Podcast

Turn Your Market Research into Positioning Strategies

Are your market research efforts providing meaningful insights? Have you accurately identified the needs of your market? Do your cross-functional team members understand your market well enough to win their trust – and get the sale? Join us as Pragma...
Read More
Category: Product Management
Podcast

Culture vs. Workflow: Uncovering Hidden Causes of Tension with Kirsten Butzow

“I am pleading for everybody, working in any job, at the start of every one of your projects to say, ‘are we date-driven or are we scope-driven?’ Then, when something unforeseen comes our way, we will gleefully and joyfully make the adjustments and c...
Read More
Category: Product Management
View More

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