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Buyer Experience: Understand and document the buyer’s journey for the key segments and buyers you’ve identified.
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Buyer Experience: Understand and document the buyer’s journey for the key segments and buyers you’ve identified.
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Rod Griffith, chief client officer and co-founder at MarketReach Inc. , joins Pragmatic Live to discuss how emotion plays a critical role in the decision making process when pertaining to B2B sales and leveraging it to your advantage.
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