“Demand generation at its base definition is simply generating demand for a product or service, and then converting that demand into a lead.” – Charlotte Bohnett
Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Charlotte Bohnett, the senior director of demand generation at WebPT. In this episode, she talks not only about what makes demand generation successful but also what qualifies as quality content marketing. As a leader in the field, she shares strategies for building effective content marketing teams from the ground up and talks about the importance of retaining the best employees on your team.
The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].
Navigating the Future of AI: What Product Leaders Need to Know with Ron Green
In this episode of Product Chats, Ron Green, AI expert and Co-founder & CTO of KUNGFU.AI, joins host Rebecca Kalogeris to break down the latest AI advancements and their impact on product management. With nearly 30 years in AI,...
Managing Your Career Like a Product with Kirsten Butzow
In this episode of Product Chats, Kirsten Butzow, product leadership expert, joins host Rebecca Kalogeris to break down a structured, three-phase approach to career management. Whether you’re just starting out, growing into leadership, or looking to maximize...
Navigating the Future of AI: What Product Leaders Need to Know with Ron Green
In this episode of Product Chats, Ron Green, AI expert and Co-founder & CTO of KUNGFU.AI, joins host Rebecca Kalogeris to break down the latest AI advancements and their impact on product management. With nearly 30 years in AI,...
Managing Your Career Like a Product with Kirsten Butzow
In this episode of Product Chats, Kirsten Butzow, product leadership expert, joins host Rebecca Kalogeris to break down a structured, three-phase approach to career management. Whether you’re just starting out, growing into leadership, or looking to maximize...
