How to be an Effective Product Marketer with Yasmeen Turayhi

December 9, 2022

“What I also have noticed is without clarity, people are literally moving in very different directions, in the wrong direction. They’re moving fast, but it’s not really making an impact on where they want to go.” – Yasmeen Turayhi

In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Yasmeen Turayhi, founder of the consultancy firm Modern Product and author of Product Marketing Debunked.

They Discuss

The importance of the product marketing role
How to manage pressure and the importance of mental health
Strategies to build clarity and prioritize tasks
Why the best product marketers are curious and diversify their knowledge

Follow Yasmeen Turayhi on Medium

Additional Resources
Market.
This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.
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Author

Pragmatic Institute

Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

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Author:

Pragmatic Institute

Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

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How to be an Effective Product Marketer with Yasmeen Turayhi

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Most Recent

The Role of Psychological Safety on Product Management Teams

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