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This episode is an excellent conversation originally recorded in 2015.
“Sales is a big part of distribution strategy, but we talk about distribution strategy differently at Pragmatic. Distribution strategy is how customers prefer to receive, use and buy your product” – Paul Young
This episode features Pragmatic instructor Paul Young, who shares examples of distribution strategy and the different models around them.
He discusses:
- Why distribution strategy can be innovative
- Indirect or direct distribution strategy examples
- Integration as a distribution strategy
- Am outside-in approach to distribution strategy
