Avoiding Catastrophe: Don’t Forget These Critical Teams During Your Launch

Pragmatic Live Chat

“There are several things that can challenge a launch, but forgetting about some of the teams that are necessary for a launch can have a massive impact.” – Diane Pierson

In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Diane Pearson, founder and chief market strategist for Innovate on Purpose and Pragmatic instructor, about launches.

Rebecca and Diane discuss:

  • The people and teams that should be involved in a launch—but often aren’t
  • Why you should use a launch readiness assessment rather than a launch checklist
  • How to not lose control of a launch
  • Why are product marketing managers often overlooked in the launch process

Want to learn more about effective launches from Pragmatic Instructors like Diane?
Launch is a course that helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals.
Enroll Today

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

    View all posts

Most Recent

Podcast

Facilitation Is a Must-Have Skill for Product Managers with Douglas Ferguson

Most product managers spend hours every week in meetings. What if those meetings actually worked? In this episode of Product Chats, Douglas Ferguson, entrepreneur, technologist, and president of Voltage Control, shares the art and science...
Podcast

Leadership Lessons for Accidental CEOs with Pete Steege

In this episode, Pete Steege, founder and CEO of B2B Clarity, joins Rebecca Kalogeris to explore the journey from technical expert to business leader, a shift many product managers and founders navigate without a clear...

OTHER PodcastS

Podcast

Facilitation Is a Must-Have Skill for Product Managers with Douglas Ferguson

Most product managers spend hours every week in meetings. What if those meetings actually worked? In this episode of Product Chats, Douglas Ferguson, entrepreneur, technologist, and president of Voltage Control, shares the art and science...
Podcast

Leadership Lessons for Accidental CEOs with Pete Steege

In this episode, Pete Steege, founder and CEO of B2B Clarity, joins Rebecca Kalogeris to explore the journey from technical expert to business leader, a shift many product managers and founders navigate without a clear...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Pragmatic Institute Resources