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7 Innovator Archetypes (With Assessment)

7 Innovator Archetypes (With Assessment)

Let’s re-think innovation. Starting with the question, who can be an innovator? Answer: everybody. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Carla Johnson, a global keynote speaker, a best-selling author, and a recognized marketing and innovation strategist.

They discuss:

Additional Resources
Take the Innovation Archetype Assessment
*Re:Think Innovation by Carla Johnson*

Focus
This course shows you how to find opportunities in your market’s problems, score them objectively and identify where your company’s strengths intersect with market values. Successful innovation happens when you know how to strategically direct your efforts and resources on the best ideas.
>> Learn More

Design
This course teaches you how to take a human-centered approach to market problems, so you can partner with designers to create intuitive products the market will embrace. Innovation isn’t just an idea, it’s how that idea comes into existence through design work.
>> Learn More

Author

  • Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

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