The Role of UX and UI in Gaming with Cait Goodale

Pragmatic Institute Design Chats Podcast

“The job of UX in games tends to be like balancing the friction point. I like to say that it’s making the easy things easy and the hard things hard.” – Cait Goodale

Rebecca Kalogeris, VP of marketing and product strategy at Pragmatic Institute, interviews Cait Goodale on the lessons designers can learn from the gaming industry. Cait is a dynamic and passionate UX design leader with a background that spans graphic design, fashion, gaming and product design. As the former head of UX at Drest, a gaming company focused on fashion and beauty, she has explored the intersection of different industries.

Cait’s journey began in graphic design, and she quickly found her niche in the overlap between the fashion and gaming worlds. Her career includes stints at major companies like Microsoft, where she worked on augmented reality projects, and King, the mobile games company behind the wildly popular Candy Crush. She also has a talent for writing; she shares her insights with the design community as the author of the Thrifted Design Leadership blog.

Cait and Rebecca Discuss:

  • The role of UX and UI at gaming companies and how those roles may change depending on company size
  • The role of data in game design
  • Segmentation in entertainment products
  • How friction impacts the gaming experience
  • What “re-onboarding” is and why it’s essential to have long-term thinking about users

Learn How to Integrate Business Strategy and Your Design Role
Discover how to align your design work with business outcomes and demonstrate its value to business objectives in Pragmatic’s Business Strategy & Design course, where you’ll develop skills to participate in strategic conversations, improve cross-functional partnerships and show return on investment.
Learn More

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

    View all posts

Author:

Other Resources in this Series

Most Recent

Podcast

Design Leadership and Impact: A Conversation with Vincent Matyi

"I believe design leadership is shining a light on what could be complex, gnarly challenges. It comes down to three things for me. I think it's about creating a safe and trusted space, aligning multiple...
Category: Design
Podcast

Power Skills For Designers with Rochelle Williams

“Technical skills are great up to a certain point in your career. However, When you're trying to do that jump from senior to lead or senior to manager, that is when you really need to...
Category: Design

OTHER PodcastS

Podcast

Design Leadership and Impact: A Conversation with Vincent Matyi

"I believe design leadership is shining a light on what could be complex, gnarly challenges. It comes down to three things for me. I think it's about creating a safe and trusted space, aligning multiple...
Category: Design
Podcast

Power Skills For Designers with Rochelle Williams

“Technical skills are great up to a certain point in your career. However, When you're trying to do that jump from senior to lead or senior to manager, that is when you really need to...
Category: Design

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Pragmatic Institute Resources