José Coronado on Design Ops as a Critical Business Function

Pragmatic Institute Design Chats Podcast

“We have to use the same tools that we use to solve problems to create strong relationships with our partners.”

José Coronado is head of Design Operations at JPMorgan Chase & Co., one of the largest financial institutions in the world. Although the world of banking isn’t typically known for its design prowess, JPMorgan Chase employs more designers (around 2,000) than most of the top creative agencies globally. In building up JP Morgan’s design operations practice, José has focused on creating the programs, products and services that designers need to be effective and engaged in their everyday work.

On Design Chats, José talks with host Rebecca Kalogeris about design leadership, how design ops is a critical business function, and how design teams can ensure their work is integral to the bottom line. They also cover:

  • Using design skills like empathy to improve cross-functional partnerships
  • Why it’s essential to hire entry-level designers and create professional development opportunities for them
  • How José learned from failure in his first year on the job
  • How design ops can take a page from the product management handbook
  • Applying the flexible recognition model as a design leader
  • How designers can better understand the business impact of their work

For more, follow José on LinkedIn and Twitter.

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Related Offerings | Business Strategy & Design 

This course equips you to confidently contribute to strategy conversations by tying your design work to business outcomes and ensuring you can measure and communicate how design fits into the strategic landscape.

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  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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