If your product team is moving fast, you may already be operating like a distributed organization, whether you call it that or not. The hallway conversations that once caught strategy drift before it turned into a wasted sprint are disappearing. Add AI-accelerated prototyping to the mix, and teams can now build the wrong thing faster than ever.
In this webinar, Dave Scott — three-time Silicon Valley CPO and author of Product at a Distance — introduces the Product House framework: a three-floor model (Decide, Build, Operate) for keeping distributed teams pointed at the same target. You’ll see how Customer Benefit Metrics replace vanity metrics with real alignment, how the Product and Design Review acts as a lightweight “toll booth” that catches misalignment while it’s still cheap to fix, and how a small amount of upfront structure lets teams use AI to prototype earlier without losing the guardrails that keep them building the right thing.
You’ll leave with practical artifacts and rituals you can start using with your team this week, regardless of how spread out you are.
