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Ode to the Positioning Document

The positioning document is an essential tool to help guide your product team in building and marketing the right product to the right audiences.

They also help your entire organization harmonize and support your product in the market.

The right positioning documents will help your company make beautiful music.

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Pragmatic Institute

Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

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