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Product Managers Guide to the Innovation Process

Being innovative required ideation, yes, but it also involves time and financial investment, product or feature development, company-wide buy-in, expert communication strategies, testing and market adoption. In this ebook, we outline the four common approaches for innovation to set you on the right path.

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Pragmatic Editorial Team

The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].
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Product Management for Beginners: Mastering the 11 Core Skills

Skilled product management professionals are in demand, but what skills do you need to launch a successful product management career? Understanding what a career in product management looks like today is your first step. Next,...

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2023 State of Win-Loss Analysis: Key Insights and Trends

Our 2023 State of Win-Loss Analysis Report explores insights gathered in 2023 through collaboration between Clozd and Pragmatic Institute. This report explores survey responses from sales, marketing, product, and executive teams at real companies to...

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