Resources > Ebooks

Effective Product Managers Know Their Market

There are two roles for product managers in technology companies: expert on the product or expert on the market. As experts on the product, they are often used for important demos, sales training, and managing the tactics of product delivery. But to serve in a strategic role, product managers must be experts on the market.

Author

  • Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

OTHER EbookS

Ebook

How to Structure Qualitative Data to Discover Patterns and Improve Product Strategy

Making sense of qualitative data is a challenge. Unlike quantitative data, it’s unstructured, complicated and can’t be translated easily into clear chats and graphs. So what happens is qualitative data is collected without creating structure.
guide to the innovation process ebook cover image
Ebook

Product Managers Guide to the Innovation Process

Being innovative required ideation, yes, but it also involves time and financial investment, product or feature development, company-wide buy-in, expert communication strategies, testing and market adoption. In this ebook, we outline the four common approaches

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