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Effective Product Managers Know Their Market

There are two roles for product managers in technology companies: expert on the product or expert on the market. As experts on the product, they are often used for important demos, sales training, and managing the tactics of product delivery. But to serve in a strategic role, product managers must be experts on the market.

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

OTHER EbookS

2023 State of Win-Loss Analysis: Key Insights and Trends
Ebook

2023 State of Win-Loss Analysis: Key Insights and Trends

Are you winning enough deals to drive revenue and fuel growth? It’s more critical than ever to understand why you’re winning and losing deals, at least that’s what 98% of respondents reported in our 2023...
The Product Manager's Playbook for Generative AI
Ebook

The Product Manager's Playbook for Generative AI

Artificial intelligence and generative models like ChatGPT have enormous potential, but it can be challenging to connect them to concrete business objectives. Our new ebook 64 AI Prompts for Product Managers provides you with prompts...
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