Resources > Articles

Why I Quit Amazon Prime and It’s Not Their Price Increase

Post Author
why I quit amazon

why I quit amazon

 

Amazon Prime has been amazing in my life. For a measly $100 per year, I get free shipping on almost everything I order. But the funny thing is I don’t really care about free shipping itself.

I love the fact that I can just buy on Amazon and not have to shop around for free shipping.

I love the fact that I don’t have to give my credit card to lots of different companies.

I love the fact that they have my data and make it easy to order.

A few weeks ago, one of my pricing colleagues was asking why anybody was Prime, especially since their new 20% price increase. I proudly stated why the price increase didn’t bother me.

Amazon has just been my go-to website … until now.

The other day I wanted to order some ZonePerfect bars. I had ordered them before. They were a decent price on Amazon. I went to check out and there was a shipping charge. I thought maybe it was one of those “add-on” items and dug in a little, but no. Turns out this is a “Pantry” item. They don’t have free shipping on pantry items. (Did I pay for shipping on my earlier orders?)

Oh, they offer free shipping if I subscribe to having products delivered to my house monthly. But why am I a Prime member?

I went to Walmart’s website. They had the same ZonePerfect bars at similar prices and free shipping. I didn’t even have to pay for a “Prime” membership. Wow. I ordered them.

Now, whenever I shop at Amazon, I have to double-check if they are charging for shipping. But wait, didn’t I subscribe to Prime so I didn’t have to check? Ugh. Hence, I’ve decided to stop shopping on Amazon. I’ll use Walmart and Best Buy as my go-to sites. They offer free shipping, carry most of what I want, and don’t require a membership fee. Nice.

What’s the pricing lesson from all of this, though? Know why your buyers buy. Having your product offer less is no different than raising your price. In fact, it may be worse. Your buyers constantly make the trade-off between price and capabilities. Be clear about this. If you take away a capability, know that buyers who value that will leave—just as if you raised the price significantly.

 

Author

Author:

Other Resources in this Series

Most Recent

Article

What is Product Management?

Product management oversees a product's development and life cycle. The ultimate goal is to create and deliver a product that meets customers' needs and generates revenue for the company.
Product Principles for 2023 and an image of a hand holding a clock
Article

6 Principles for Successful Product Management in 2023

A principle is something that guides us in how we perceive things and the decisions that we make. These principles will reduce our decision time and our decision fatigue and help us navigate any uncertainties this year will bring.
People figures with two in different colors
Article

The Ultimate Guide to Positioning

Ask five people what positioning means, and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa (sometimes both get confused with messaging) There is agreement on one
Four blue chairs, one is yellow with text "positioning strategy"
Article

A Look at Clarity in Positioning

Positioning is a process that focuses on conveying product value to buyers, resulting in a family of documents that drives all outbound communications. The best positioning clearly states how the product will solve specific customer problems.
Person working on laptop. On the screen is assessment, analysis, progress.
Article

How to Approach Asset Assessment

This article will help you get started with asset assessment, identify file naming conventions, and help you explore some potential tools to improve your processes.

OTHER ArticleS

Article

What is Product Management?

Product management oversees a product's development and life cycle. The ultimate goal is to create and deliver a product that meets customers' needs and generates revenue for the company.
Product Principles for 2023 and an image of a hand holding a clock
Article

6 Principles for Successful Product Management in 2023

A principle is something that guides us in how we perceive things and the decisions that we make. These principles will reduce our decision time and our decision fatigue and help us navigate any uncertainties this year will bring.

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.