Resources > Articles

The Pragmatic Marketer Volume 7 Issue 5

Pragmatic Institute Logo and 3 verticals

In This Issue:

  • Updating the Pragmatic Institute Framework™ Periodically—and very carefully—we update the Pragmatic Institute Framework™ to align with current practices for marketing technology solutions. Here is an overview of changes to reflect today’s best practices in product management.
  • Job Interview? Use the Pragmatic Institute Framework! Here’s a great tip: when you’re part of a product management job interview, take along your Pragmatic Institute Framework. Whether you are a hiring manager or job candidate, referring to the Framework during the interview process can be a highly effective way to structure the conversation.
  • The Product Management Triad Some product managers have a natural affinity for working with Development, others for Sales and Marketing Communications, and others prefer to work on business issues. Finding these three orientations in one person is an almost impossible task. Instead of finding one person with all the skills, perhaps we should find three different people with more specialized skills and have them work as a team.
  • Top 10 Tools to Measure User Experience  The one fundamental truth vital to web product development success is to know the mind of the user. This article  provides a three-staged User Experience Measurement Hierarchy and also outlines a simple approach you can use to determine the best user experience measurement tools and techniques for your web product management needs.
  • The Strategic Product Manager and the CFO Give your CFO an opportunity to contribute, participate in the day-to-day workings of your product as a business, and you may just get a business partner who can help you and your product be more successful in the marketplace.

Author:

Other Resources in this Series

Most Recent

Article

What is Product Management?

Product management oversees a product's development and life cycle. The ultimate goal is to create and deliver a product that meets customers' needs and generates revenue for the company.
Product Principles for 2023 and an image of a hand holding a clock
Article

6 Principles for Successful Product Management in 2023

A principle is something that guides us in how we perceive things and the decisions that we make. These principles will reduce our decision time and our decision fatigue and help us navigate any uncertainties this year will bring.
People figures with two in different colors
Article

The Ultimate Guide to Positioning

Ask five people what positioning means, and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa (sometimes both get confused with messaging) There is agreement on one
Four blue chairs, one is yellow with text "positioning strategy"
Article

A Look at Clarity in Positioning

Positioning is a process that focuses on conveying product value to buyers, resulting in a family of documents that drives all outbound communications. The best positioning clearly states how the product will solve specific customer problems.
Person working on laptop. On the screen is assessment, analysis, progress.
Article

How to Approach Asset Assessment

This article will help you get started with asset assessment, identify file naming conventions, and help you explore some potential tools to improve your processes.

OTHER ArticleS

Article

What is Product Management?

Product management oversees a product's development and life cycle. The ultimate goal is to create and deliver a product that meets customers' needs and generates revenue for the company.
Product Principles for 2023 and an image of a hand holding a clock
Article

6 Principles for Successful Product Management in 2023

A principle is something that guides us in how we perceive things and the decisions that we make. These principles will reduce our decision time and our decision fatigue and help us navigate any uncertainties this year will bring.

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.