The Pragmatic Marketer Volume 7 Issue 5

Pragmatic Institute Logo and 3 verticals

In This Issue:

  • Updating the Pragmatic Institute Framework™ Periodically—and very carefully—we update the Pragmatic Institute Framework™ to align with current practices for marketing technology solutions. Here is an overview of changes to reflect today’s best practices in product management.
  • Job Interview? Use the Pragmatic Institute Framework! Here’s a great tip: when you’re part of a product management job interview, take along your Pragmatic Institute Framework. Whether you are a hiring manager or job candidate, referring to the Framework during the interview process can be a highly effective way to structure the conversation.
  • The Product Management Triad Some product managers have a natural affinity for working with Development, others for Sales and Marketing Communications, and others prefer to work on business issues. Finding these three orientations in one person is an almost impossible task. Instead of finding one person with all the skills, perhaps we should find three different people with more specialized skills and have them work as a team.
  • Top 10 Tools to Measure User Experience  The one fundamental truth vital to web product development success is to know the mind of the user. This article  provides a three-staged User Experience Measurement Hierarchy and also outlines a simple approach you can use to determine the best user experience measurement tools and techniques for your web product management needs.
  • The Strategic Product Manager and the CFO Give your CFO an opportunity to contribute, participate in the day-to-day workings of your product as a business, and you may just get a business partner who can help you and your product be more successful in the marketplace.

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

    View all posts

Author:

Other Resources in this Series

Most Recent

Article

What is a Product Roadmap?

A product roadmap is a vital tool for product teams to document and communicate upcoming launches and releases. Learn what makes a good roadmap and how to build one for your team.
Article

Types of Product Roadmaps  

Understanding the different types of product roadmaps is crucial for aligning team efforts and achieving strategic goals. Learn how to choose and implement the right roadmap for your product’s needs. 
Article

Exploring The Agile Product Operating Model

Dave West, CEO & Product Owner at Scrum.org, explores the agile product operating model and its role in integrating digital technology into organizations and its impact on operations and structure.
Article

What is the Product Life Cycle?

What is the product life cycle, what role does it play in guiding a product to market and why is it so important to successful product management? This article answers these and other important questions. 
Article

What is Product Planning

Discover how strategic product planning drives a product from concept to market success, ensuring it meets customer needs and aligns with business goals. 

OTHER ArticleS

Article

What is a Product Roadmap?

A product roadmap is a vital tool for product teams to document and communicate upcoming launches and releases. Learn what makes a good roadmap and how to build one for your team.
Article

Types of Product Roadmaps  

Understanding the different types of product roadmaps is crucial for aligning team efforts and achieving strategic goals. Learn how to choose and implement the right roadmap for your product’s needs. 

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Pragmatic Institute Resources