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There’s an on-going discussion in virtually every company about titles and responsibilities in product management. What is product management? And how is it different from product marketing?
This graph from our 2005 survey shows that, in practice, these titles have much overlap. Both roles spend substantial time supporting salespeople; creating sales tools, creating presentations and demos, and going on sales calls. However, product management is more inclined to work closely with development and engineering while the latter tends to work more closely with marketing communications. Read more online at pragmaticinstitute.com.
Each year Pragmatic Institute conducts a survey of product managers and marketing professionals. Our objective is to provide Pragmatic Institute clients with industry information about compensation as well as the most common responsibilities for product managers and other marketing professionals.
Get your two cents in! We’ll be running the survey again in November so watch for an announcement on our website and in our newsletter.
