Product managers write terrible requirements, littered with buzz words, ambivalent language, and non-specific performance parameters. They read like somewhat-technical marketing hype. And developers have to make sense of the requirements. They complain, “I cannot program to these requirements.” And theyre right.
One of our most popular articles, John & I explore the difference between reqs and specs, and why most teams need a designer.
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John Milburn is CEO of Practical Growth Strategies LLC, where he and his team help companies to apply and implement market-driven principles. Prior to this, he was an instructor at Pragmatic Institute and has held executive and individual contributor roles in development, sales, and product management from startups to Fortune 100 companies.