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On Reqs and Specs: The Roles and Behaviors for Effective Product Definition

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Product managers write terrible requirements, littered with buzz words, ambivalent language, and non-specific performance parameters. They read like somewhat-technical marketing hype. And developers have to make sense of the requirements. They complain, “I cannot program to these requirements.” And theyre right.

via On Reqs and Specs: The Roles and Behaviors for Effective Product Definition.

One of our most popular articles, John & I explore the difference between reqs and specs, and why most teams need a designer.

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  • Pragmatic Institute is one of the world’s largest and most-respected product and data training companies on the market. In addition to offering instructor-led online and in-person training, the company also provides hands-on practice, templates and access to an alumni community where professionals can connect with peers around the world. With nearly 30 years of experience in the industry, Pragmatic Institute has successfully trained more than 200,000 professionals at 8,000 companies across six continents.

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  • John Milburn is CEO of Practical Growth Strategies LLC, where he and his team help companies to apply and implement market-driven principles. Prior to this, he was an instructor at Pragmatic Institute and has held executive and individual contributor roles in development, sales, and product management from startups to Fortune 100 companies.

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Pragmatic Institute

Pragmatic Institute

Pragmatic Institute is one of the world’s largest and most-respected product and data training companies on the market. In addition to offering instructor-led online and in-person training, the company also provides hands-on practice, templates and access to an alumni community where professionals can connect with peers around the world. With nearly 30 years of experience in the industry, Pragmatic Institute has successfully trained more than 200,000 professionals at 8,000 companies across six continents.

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