Resources > Articles

Getting the Whole Company to Fall in Love with Your Personas

Post Author
  • Johnathan Lucky is a scrum master at Perform Group, a leading digital sports content and media group. He helps teams use market data to influence decisions that are beneficial to users and customers by leveraging his experience in product disciplines involving sales, marketing, product management and enterprise software development. Email Johnathan at johnathanlucky@gmail.com or connect with him at linkedin.com/in/johnathanlucky.

Getting the Whole Company to Fall in Love with Your Personas

Personas are more than personality profiles filled with statistics and demographics. By capturing their problems, aspirations, goals and emotions, great market-driven personas tell an engaging story that rallies your business behind your product’s market.

 

Empathetic, narrative driven buyer personas help sales have the right conversations, encourage marketing to craft the best messaging, and product to have features that influence the buying decision. Hear Johnathan Lucky, Product Management and Marketing professional, as we discussed how to:

  • Gain a deeper understanding of your target market through customer visits and observations
  • Build a narrative driven persona using classic story elements and tactics
  • Implement personas throughout the sales, marketing and development organizations

 

Webinar Slides  Download the Slides
Get Notified  Get Notified of Webinars

Author

  • Johnathan Lucky is a scrum master at Perform Group, a leading digital sports content and media group. He helps teams use market data to influence decisions that are beneficial to users and customers by leveraging his experience in product disciplines involving sales, marketing, product management and enterprise software development. Email Johnathan at johnathanlucky@gmail.com or connect with him at linkedin.com/in/johnathanlucky.

Author:

Other Resources in this Series

Most Recent

Optimizing product management budgets
Article

How to do More With the Same (or fewer) Resources in 2023 with Segmentation and Targeting Updates

Six steps to a data-driven understanding of your best-fit buyer. Improve the efficiency and effectiveness of your marketing programs by shifting your focus (and budgets) to best-fit personas and ICPs. 
Person working on project management software on a tablet
Article

10 Tools for Product Managers 

The right product tools can make it easier to manage your team, but there are hundreds out there—so how do you choose which one is right for you?
Purchasing on a mobile device with a credit card
Article

8 Distribution Strategy Examples For Product Teams 

A distribution strategy is a blueprint for how your company delivers its products to customers. Here are 8 methods and helpful examples. 
Magnifying glass emphasizing the word data
Article

Going Beyond Win/Loss Data

The true value of a win/loss program comes from unfolding the narrative behind that data. 
Article

Comprehensive Approach to Win/Loss Analysis 

Win/loss analysis is all about capturing intel about the buying process from the buyer’s perspective. And yet, so often companies struggle to understand why prospects make the buying decision they do.

OTHER ArticleS

Optimizing product management budgets
Article

How to do More With the Same (or fewer) Resources in 2023 with Segmentation and Targeting Updates

Six steps to a data-driven understanding of your best-fit buyer. Improve the efficiency and effectiveness of your marketing programs by shifting your focus (and budgets) to best-fit personas and ICPs. 
Person working on project management software on a tablet
Article

10 Tools for Product Managers 

The right product tools can make it easier to manage your team, but there are hundreds out there—so how do you choose which one is right for you?

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.