Personas are more than personality profiles filled with statistics and demographics. By capturing their problems, aspirations, goals and emotions, great market-driven personas tell an engaging story that rallies your business behind your product’s market.

Empathetic, narrative driven buyer personas help sales have the right conversations, encourage marketing to craft the best messaging, and product to have features that influence the buying decision. Hear Johnathan Lucky, Product Management and Marketing professional, as we discussed how to:

• Gain a deeper understanding of your target market through customer visits and observations
• Build a narrative driven persona using classic story elements and tactics
• Implement personas throughout the sales, marketing and development organizations