Market Visit Planning Guide

Not sure when to talk to your market — or how to fit it in? This one-page planning guide offers a simple, practical rhythm for NIHITO visits that aligns with key phases of product work.

  • Learn when to engage customers, evaluators, and potentials
  • Apply insights to roadmaps, messaging, and launch planning
  • See how AI can support your visit workflow, from prep to synthesis
  • Start planning your next market conversation with confidence.

Download the guide

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  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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Market Visit Planning Guide

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