Getting the Whole Company to Fall in Love with Your Personas
Personas are more than personality profiles filled with statistics and demographics. By capturing their problems, aspirations, goals and emotions, great market-driven personas tell an engaging story that rallies your business behind your product’s market. They help sales have the right conversations, encourage marketing to craft the best messaging, and product to have features that influence the buying decision. In this week’s podcast, taken from Johnathan Lucky’s webinar, we’re going to dig into how to build and implement personas within your organization.
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In this episode, Mario Rodriguez, Chief Product Officer at GitHub, joins host Rebecca Kalogeris to explore how to prioritize products for massive user bases, integrate AI deeply into workflows, and prevent team burnout in fast-paced development cycles....
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Building AI-Powered Products at Scale with Mario Rodriguez, CPO of GitHub
In this episode, Mario Rodriguez, Chief Product Officer at GitHub, joins host Rebecca Kalogeris to explore how to prioritize products for massive user bases, integrate AI deeply into workflows, and prevent team burnout in fast-paced development cycles....
Making Market Research Practical and Impactful with Ana Laskey, founder of Ground Control Research
In this episode, Anastassia (Ana) Laskey, founder of Ground Control Research, joins host Rebecca Kalogeris to explore how to make market research actionable in fast-moving organizations, without sacrificing depth or impact. Key Takeaways: Just-Right Research– Not every project needs...
