As the old saying goes, “Half the money spent in marketing is wasted; we just don’t know which half.” Especially in B2B marketing.
Developing an effective B2B marketing strategy can prove challenging, especially when your product is highly technical and your potential users and buyers might not even be aware of the problem your product solves.
On Tuesday, March 23, at 1:30 p.m. ET we were joined by Jean-Sébastien Tassé, director of products and innovation at XRM Vision. Jean-Sébastien covered a lot of great information on how he and his team created such a successful campaign through tweaking the marketing messaging for a B2B audience, the kinds of marketing activities that resonate with the audience, and tips for marketing campaign success.
Want to watch some of the tips Jean-Sébastien provided on educating your customers first before talking about product value, or share his insights with your team?
Watch the webinar here:
