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Resources > Webinars

Preparing for Battle: Establishing an Effective Competitive Analysis Program

Join Steve Piper, co-founder and CEO of CyberEdge Group, to delve into the art and science of establishing a competitive analysis program.


 
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Are your sales people ready for battle?  Have you equipped them with the tools and training necessary to compete, or are you sending them into the ring with one arm tied behind their back?

In this webinar, you’ll learn how to:

  • Optimize your CRM to capture accurate win/loss statistics
  • Conduct effective customer win/loss interviews
  • Aggregate public and non-public competitive intelligence
  • Deliver effective competitive sales tools and training

Author

  • Steve Piper

    Steve Piper, a seasoned executive in high-tech marketing and product management with over 30 years of experience, boasts a remarkable track record of success. Having contributed to companies such as Citrix Systems and Sourcefire (acquired by Cisco), Steve has led product marketing and product management with notable achievements. For questions or inquiries, please contact [email protected].

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