Pragmatic Institute
Competitive Analysis with AI
Assess named competitors by what they can uniquely prove, use AI to challenge your own claimed advantages, and decide which strengths actually hold up.
In this workshop you will:
- Assess Competitors Beyond Feature Count
- Find What Their Strength Costs Them
- Pressure-Test Your Own Advantage
2 Hours
Live Online
No Prerequisites
Competitive Analysis with AI Overview
Assess Competitors Beyond Feature Count
- Evaluate two competitors by distinctive competency, not feature count.
- Separate a real competency from a feature, a stated value, or an aspiration.
- Retain the public source behind every claim.
Find What Their Strength Costs Them
- Use AI to identify what each competitor does unusually well.
- Ask what that strength makes harder for the competitor to change or deliver.
- Identify what the competitor cannot fix without becoming a different company.
Pressure-Test Your Own Advantage
- Use AI to argue that your claimed advantage is actually market parity.
- Test whether the market values it, competitors differ from it, and you can prove it.
- Decide which claims survive and which ones you should stop making.
- Evaluate two competitors by distinctive competency, not feature count.
- Separate a real competency from a feature, a stated value, or an aspiration.
- Retain the public source behind every claim.
- Use AI to identify what each competitor does unusually well.
- Ask what that strength makes harder for the competitor to change or deliver.
- Identify what the competitor cannot fix without becoming a different company.
- Use AI to argue that your claimed advantage is actually market parity.
- Test whether the market values it, competitors differ from it, and you can prove it.
- Decide which claims survive and which ones you should stop making.
What is Included in Competitive Analysis with AI
Templates and Tools
Compare two competitors, record what each strength costs them, and test your own claimed advantages against market evidence.
- Distinctive Competency Assessment
Applied Workshop Resources
- Guided AI Competitive Analysis Exercises
- Reusable Competitive Refresh Prompt
Who is it for?
- Product Managers
- Product Marketers
- Product Leaders
- Product Teams
- AI-Curious Product Professionals
Upcoming Sessions
Browse current availability or explore more upcoming sessions to match your schedule.
Give your team essential product skills they need, starting with Competitive Analysis with AI
The Framework Behind Better Product Decisions
Thousands of companies use the Pragmatic Framework to ensure their products are strategically positioned for success. Download it to learn a repeatable approach to building products that customers want.
Key framework concepts:
- Market Problems
- Win/Loss Analysis
- Asset Assessment
- Positioning
See if Competitive Analysis with AI is right for you-download the complete syllabus.
Learn From Product Leaders
Our instructors have led product teams at companies like IBM, Dell, Cisco, Texas Instruments, and other notable organizations. The experience they gained building, launching, and scaling products in the real world is shared with you in the classroom. Join them and peers to learn in a supportive, highly practical, and hands-on learning environment.
Competitive analysis with AI Workshop Syllabus
Download Competitive Analysis with AI Workshop Syllabus
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Frequently Asked Questions
No. Bring two or three named competitors and whatever you already have, such as battlecards, win/loss notes, sales objections, or a competitive deck. You will assess two competitors during the workshop.
No. You will need access to an AI assistant, but no specific AI platform or tool is required.
You will be able to evaluate competitors by distinctive competency, identify what each strength costs them, and test your own claimed advantages against the valued, different, and provable standard. You will leave knowing which claims hold up with evidence.
This workshop focuses on assessing competitors and testing your own distinctive competencies. It does not cover the Strategy Matrix, explicit and implicit strategy, opportunity prioritization, or market positioning.