Pragmatic Institute

Buyer Personas with AI

New to using AI for buyer personas? In this guided workshop, you’ll build a buyer persona from research you already have, not one AI invented, with every attribute marked as evidence or assumption and every gap turned into a question for a real buyer.

Designed for product professionals who are new to AI or use it occasionally. No prior AI experience required.

In this workshop you will:

Buyer Personas with AI Overview

Identify who evaluates, approves, and uses your product in your market.
Separate the buyer's evaluation criteria from the user's experience.
Find where buyer priorities and user needs conflict.

See AI invent a plausible persona from a thin prompt.
Rebuild it from your own research, tagging each attribute to its source.
Mark each attribute as supported or assumed, and name the evidence gaps.

Test the tagged persona against a real buying decision.
Mark every answer that depends on an assumption.
Turn those gaps into three questions for your next buyer interview.

Separate the Buyer from the User

Identify who evaluates, approves, and uses your product in your market.
Separate the buyer’s evaluation criteria from the user’s experience.
Find where buyer priorities and user needs conflict.

Test the Evidence Behind Your Persona

See AI invent a plausible persona from a thin prompt.
Rebuild it from your own research, tagging each attribute to its source.
Mark each attribute as supported or assumed, and name the evidence gaps.

Find the Questions Only Buyers Can Answer

Test the tagged persona against a real buying decision.
Mark every answer that depends on an assumption.
Turn those gaps into three questions for your next buyer interview.

What is Included in Buyer Personas with AI?

Capture buyer decisions, research findings, remaining assumptions, and where buyer and user priorities differ.

Tagged Buyer Persona

Applied Workshop Resources

Guided AI Persona Exercises

Buyer Interview Question Plan

For product professionals who are new to AI or use it occasionally and want guided practice applying it to buyer personas.

Product marketers building or updating buyer personas
Product managers who need a clearer picture of their buyer
Product leaders building their own skills in using AI for persona work

You can be experienced in product management and new to AI. This workshop focuses on introductory AI application and does not cover agent development or advanced AI workflows.

Upcoming Sessions

Browse current availability or explore more upcoming sessions to match your schedule.

Give your team a shared way to separate buyer evidence from assumptions with the Buyer Personas with AI workshop.

Training for Product Teams

The Framework Behind Better Product Decisions

Key framework concepts:

Market Problems
Win/Loss Analysis
Asset Assessment
Positioning

See if the Buyer Personas with AI Workshop is right for you.

Learn From Product Leaders

Our instructors have led product teams at companies like IBM, Dell, Cisco, Texas Instruments, and other notable organizations. The experience they gained building, launching, and scaling products in the real world is shared with you in the classroom. Join them and peers to learn in a supportive, highly practical, and hands-on learning environment.

Buyer Personas with AI Workshop Syllabus

Download the Syllabus for the Buyer Personas with AI Workshop

Complete the form and your syllabus download link will be sent to your email.

Frequently Asked Questions

Do I need an existing buyer persona to take this workshop?

No. Bring whatever customer evidence you have, such as sales notes, support themes, customer relationship management data, or an old persona. If you do not have enough evidence to support a persona, you will leave with an interview plan instead.

Do I need a specific AI tool for this workshop?

No. You will need access to an AI assistant, but no specific AI platform or tool is required.

What will I be able to do after the workshop?

You will be able to separate the buyer’s decision from the user’s experience, distinguish evidence from assumptions, and build a tagged buyer persona from your own research. You will also leave with three questions to take to a real buyer.

Can AI replace buyer interviews or other market research?

No. AI can organize research you already have and expose unsupported assumptions, but it cannot tell you what a real buyer thinks. This workshop focuses on buyer personas. It does not cover user persona development in depth, segmentation, marketing planning, or campaign execution.