Foundations, Focus & Build
7 HR 30M SESSION | 15 ADDITIONAL RESOURCES | COMMUNITY ACCESS
Foundations is all about embracing the importance of being market driven. In this course you’ll learn how to plan products from the outside-in, uncover strategic opportunities, and master the art of discerning which market problems are worth solving.
What You'll Learn in Foundations
- Identify and assess market opportunities to ensure that you’re building products people want and are willing to buy.
- Leverage the Pragmatic Framework to guide your product decisions with a practical, actionable, and high-impact approach.
- Craft positioning document that address identified market problems, tailored to specific personas and industry needs.
- Integrate data-driven insights into product roadmaps, business plans, and pricing strategies, aligning them with broader business objectives.
FOR: Product Managers, Product Marketers, Executive Leadership, Developers, Sales, Career Changers
RESOURCES: Pragmatic Framework, Pragmatic Gap Analysis, Market Segmentation, Case Study
7 HR 30M SESSION | 15 ADDITIONAL RESOURCES | COMMUNITY ACCESS
What You'll Learn in FOCUS
- Pinpoint pervasive market opportunities to build products with the biggest impact on your target audience.
- Demonstrate your product's impact on the bottom line by aligning your product goals with business goals.
- Justify product pricing strategies and forecast profitability through market validation.
- Build product roadmaps and strategic plans that generate buy-in and move your product forward.
FOR: Product Managers, Product Owners, Product Marketing Managers, Product Operations Managers, Market, Researchers Product Leadership
RESOURCES: Market Discovery Document, Buy, Build, or Partner Decision Tree, Competitive Analysis Worksheet, Strategy Matrix, Competitive Landscape Worksheet, Opportunity Scoring Spreadsheet
7 HR 30M SESSION | 15 ADDITIONAL RESOURCES | COMMUNITY ACCESS
What You'll Learn in BUILD
- Create effective, empowered teams by increasing market knowledge, building trust and safety, and seeking shared understanding with development
- Maximize impact and minimize infighting by using market data to rank requirements objectively
- Lower risk and raise predictability by using metrics to fuel stakeholder alignment
- Make market-driven decisions when change occurs by monitoring work-in-progress
FOR: Product Managers, Product Owners, Product Marketing Managers, Product Operations Managers, Market, Researchers Product Leadership
RESOURCES: Team Working Agreement Template, Market Problems Table, Prioritization Worksheet, Status Update Template
BECOME A CERTIFIED PRODUCT MANAGER
Bundle price
- What's Included
- DEDICATED INSTRUCTOR
- MEALS PROVIDED
- HANDS-ON LEARNING
- NETWORKING OPPORTUNITIES
- PRODUCT MANAGEMENT CERTIFICATION
See the Impact. Then Scale It.
Join a live session and discover how our training transforms product thinking—before rolling it out to your team.
EVENT LOCATION
TBD
What to Bring: Please bring a Wi-Fi-enabled laptop for the exam. Smartphones or tablets are not recommended, as they don’t perform as well with the exam platform.
Venue & Wi-Fi: A group rate may be available for this event. Please check the event page or contact our Registrar team for the most up-to-date hotel information. Complimentary Wi-Fi will be provided in the meeting room throughout the event.
Dress Code: Casual attire is welcome. We recommend bringing a sweater or jacket, as room temperatures may vary and can sometimes be chilly.
Meals: Breakfast, lunch, and refreshments are provided each day. We offer a thoughtful selection of balanced options. If you have specific dietary requirements, please share them during checkout so we can ensure they’re accommodated.
Unlock the Power of In-Person Training
HANDS-ON LEARNING & REAL-TIME INTERACTION
Engage directly with expert instructors and peers in a collaborative environment, allowing for immediate feedback, discussion, and clarification of concepts.
NETWORKING
OPPORTUNITIES
Build meaningful connections with professionals from similar roles and industries, fostering knowledge sharing and potential collaborations beyond the classroom.
FOCUSED, DISTRACTION-FREE ENVIRONMENT
Step away from daily work distractions to fully immerse yourself in the training, boosting retention, and comprehension of the material.
