Most launches fail because they only focus one goal: getting the product out the door. But a more strategic focus increases your odds of meeting (or exceeding) business objectives. Launch teaches you how to execute successful launches that align your entire organization around the right strategies. You'll learn how to connect with your buyers using targeted marketing programs, as well as how to empower sales with the tools and training they need to succeed.




*Foundations is a prerequisite for this course.
Attend Launch and learn how to:

Plan and prepare for success.

Identify key launch strategies and develop a launch plan based on market facts.

Measure effectiveness.

Determine launch effectiveness using leading indicators to spot trends and lagging indicators to track the value of those trends.

Ensure organizational readiness.

Launch is not the end of development; it's the beginning of selling. Learn how to align your entire organization to ensure a successful launch.

Drive revenue acquisition and retention.

Support the sales process by delivering the tools and training your sales team needs to close deals and retain customers, while minimizing the request for one-off channel support.

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 Who Should Attend

Anyone who wants to see their products sell or has product launch or sales-enablement responsibilities.

 Key Deliverables Covered

Organizational readiness, sales enablement and launch plan.

Launch covers the activities within the Pragmatic Framework focused on how to conduct successful launches which align your entire organization and empower your sales team. Explore content related to these activities below.

Advocacy Events Sales Alignment
Channels Launch Sales Tools
Channel Training Operations
Content Nurturing

OTHER COURSES:  Foundations | Focus | Build | Market | Price| Data Science

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


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Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

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Is Your Product Launch Doomed?

Introducing a product to market is a serious undertaking. Unfortunately, for many companies it’s merely an afterthought: a set of deliverables created from a checklist at the end of product development. We pinpoint 10 easily identifiable signs to help forecast when a product launch may be in trouble and what can be done to avoid disaster.

What do our customers have to say about our training?
My instructor was awesome. He's extremely intelligent, well spoken and obviously has a ton of experience with product management and marketing. I'm very impressed with the caliber of instructor standards that you have. I would definitely take another course again.
Sherry Shirah
Sherry Shirah
Sr. Director, NCR
Pragmatic Institute is an extremely insightful training class that will provide a great framework by which to pursue product management activities.
Victor Brown
Victor Brown
Product Marketing Manager, BPL Global

Great synthesis of information that really helps drive a marketing organization. Some is obvious and some is not, but it's all needed for success.

Erik Swett
Erik Swett
Product Marketing, Riverbed Technology
Timely, succinct, practical, applicable and entertaining, truly inspirational. I caught a vision of a position that I can truly enjoy and it is much broader than I expected.
Rusty Lindquist
Rusty Lindquist
Product Manager, a la mode
Which course is right for you?

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

 

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