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Increase Your
Strategic Impact
as a Designer

Business Strategy and Design

Aligning user-centered work to the advancement of business objectives, demonstrating return on investment, and strengthening cross-functional partnerships is vital to boosting the influence of design. To earn a seat at the strategy table, designers need a grounding in business context that they can connect to their craft.

Business Strategy & Design equips you to confidently contribute to strategy conversations by tying your design work to business outcomes and ensuring you can measure and communicate how design fits into the strategic landscape.

Augment your design skills with the business acumen and fluency you need in Business Strategy & Design.

What you’ll learn in Business Strategy & Design

Translate Your Company’s Business Strategy into Design Priorities

Understand business context and decision making and apply them to your work.

Communicate the Business Value of Design

Speak the language of your stakeholders, tying design work to business success.

Balance Desirability and Viability

Navigate potential conflicts between buyer, user and business goals.

Measure Design Impact

Develop the right metrics for the value and ROI of your design work.

Business Strategy & Design

$1,195.00 / One Time +Taxes

Corporate Training

Live Online Course

These are the tools and
templates you'll learn
in this course.

Course Includes

Common Roles

This course is for designers and design researchers across various practices (such as service, product, UX, digital and interaction design).

What our students are saying

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Business Strategy & Design

  • 7 hours
  • 1-2 sessions
  • No travel
  • Team exercises 

Our learning experiences are developed by experienced facilitators and instructional designers—focusing on interactive learning and practical application. 

Our training provides immersive, hands-on practice with the skills that matter for expanding the influence of design in your organization.

We offer live online training for teams who want to engage with instructors in real time without the hassle of travel. We also offer an onsite option for corporate training clients who want to bring their team together in person.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.