Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)

How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a...
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A Three-Question Process for Product Team Success (Pragmatic Live Transcripts)

How do managers take what their teams have learned and turn it into something tangible? How do those team members take that knowledge and apply it to their roles? Lori Haakmeester of Cox Automotive...
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The Importance of AI in B2B eCommerce

Whether it’s recommending new shows to watch on Netflix or suggesting other products to buy on Amazon, you’ve probably noticed the increased use of AI in our day-to-day lives. For B2B...
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Market Problems and Frustrations

Much of what product managers do on a daily basis is prioritize a long list of requests. Requests that come from everywhere: a feature needed to close a deal, an idea from the dev team, a list of...
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Be a Better Marketer with AI

“Is artificial intelligence going to take over marketers’ jobs?” is the new “Is email marketing dead?” in online marketing. Artificial intelligence (AI) is getting a lot...
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Data Science for Business Professionals

Do you know how much data humans create every day? A couple million gigabytes? A couple thousand terabytes? Not even close.
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Six Time-Saving Beta Testing Tips for Product Managers

Implementing an effective Customer Validation program can be particularly challenging for product managers. Managing abundant responsibilities can make putting methods for test management into...
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Leverage Marketing’s Expertise

Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the...
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Why Your Global Colleagues Hate Meeting With You

“Let’s go around the horn and each say our piece. Yoshi-san, you first.”  The long silence that ensued was followed by an awkward apology from Yoshi to please repeat the...
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California’s GDPR: The Impact of New Privacy Regulations on Product Teams

They say what starts in California, for better or worse, has an inclination to spread to the rest of the country. This may well be true of the Golden State’s new privacy regulation - the...
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Product Marketing or Product Management

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Organizations often transpose the job titles, adding to the...
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The Ultimate Guide to Positioning

Ask five people what positioning means and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa; sometimes both get confused...
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Business Plan

A Three-Question Process for Product Team Success (Pragmatic Live Transcripts)

How do managers take what their teams have learned and turn it into something tangible? How do those…
Read More

Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)

How do you create a cohesive approach to product methodology when working with cross-functional team…
Read More

The Importance of AI in B2B eCommerce

Whether it’s recommending new shows to watch on Netflix or suggesting other products to buy on…
Read More

Market Problems and Frustrations

Much of what product managers do on a daily basis is prioritize a long list of requests. Requests th…
Read More

Be a Better Marketer with AI

“Is artificial intelligence going to take over marketers’ jobs?” is the new &ldquo…
Read More

Data Science for Business Professionals

Do you know how much data humans create every day? A couple million gigabytes? A couple thousand …
Read More

Six Time-Saving Beta Testing Tips for Product Managers

Implementing an effective Customer Validation program can be particularly challenging for product ma…
Read More

Leverage Marketing’s Expertise

Product management and product marketing professionals shouldn’t tell marketing teams how to g…
Read More

 Marrying Up: Partnering With Big Companies

The competitive landscape for software companies, driven by venture-backed startups and disruptive b…
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