Using Competitive Intelligence to Ensure a Successful Product Launch

By Pragmatic Institute November 15, 2018

How often are you using competitive intelligence in your product launch? Just at the beginning? Sprinkled throughout the process? Just at the end, right before you launch? How are you using competitive analysis?

Watch our recent webinar, as we discuss the importance of gathering competitive intelligence at each step of the process to successfully launch a new product. We’ll look at how to utilize competitive research to validate, plan, execute and promote a new product through the entire launch process. We’ll follow a product launch timeline, laying out key milestones to include competitive analysis and examining how to act upon feelings to successfully bring a new product to market.

Ellie Mirman, CMO of Crayon, and Bryan Dunn, VP of Product at Crayon, discuss:

  • How to validate ideas and identify potential value using competitive intelligence
  • How to correctly position your new product in the market
  • Where competitive analysis factors into each step of the launch process

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Categories Go-to-Market
Pragmatic Institute

About the Presenters

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


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