Resources > Webinars

Product Marketing for Growth: The Marketing Plan

For Product Marketers tired of being viewed by some as a “cost”, the challenge is to take more responsibility for the commercial results of the company. This may require you to behave as asset managers making investment and return decisions. In other words, behave as Architects of Growth.

This webinar, featuring product marketing leaders:

• Jane Bailey, VP Product Marketing, GE
• Jenn Steele, CMO, Madison Logic
• Mike Berger, VP Product Marketing, Gainsight
• Sudeep Cherian, Head of Product Marketing, LinkedIn
• Rowan Noronha, Head of Product Marketing, Cognizant and Founder, PMC

focuses on the role of the product marketer and the necessary components of the marketing plan needed to identify and achieve growth.

 


  Get Notified of Webinars

Other Resources in this Series

Most Recent

Webinar

The Art Of Pricing: What Most Companies Get Wrong and How to Do it Right

Join us below for a conversation with Jan Pasternak, Head of Pricing at Zoom, and learn… The right time to set up a pricing team Best pricing practices and what to avoid How to ensure
Webinar

Human-Centered Innovation: Using Design As a Strategic Advantage

  Human-centered innovation has emerged as an approach that assists companies in developing new capabilities to respond to changing markets. The application of this approach has contributed to innovation across products, services, and business models,
Webinar

How to Solve Market Problems Like an Agile Boss With Paramount+

   When tackling market problems we all know the importance of identification and validation so we can move strategically and confidently towards building the kinds of products and features customers want to buy. Now

OTHER WebinarS

Webinar

The Art Of Pricing: What Most Companies Get Wrong and How to Do it Right

Join us below for a conversation with Jan Pasternak, Head of Pricing at Zoom, and learn… The right time to set up a pricing team Best pricing practices and what to avoid How to ensure
Webinar

Human-Centered Innovation: Using Design As a Strategic Advantage

  Human-centered innovation has emerged as an approach that assists companies in developing new capabilities to respond to changing markets. The application of this approach has contributed to innovation across products, services, and business models,

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.