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How To Rapidly Reduce Your Risk of Product Failure


What would a 5 percent improvement in your website’s conversion rates (sign-ups, sales, repeat orders, etc.) make to your bottom line? If you’re not conducting usability testing then you’re probably leaving at least this amount on the table.

In this month’s Pragmatic Institute webinar, Ascest founder and lead consultant Peter Hughes explains why soliciting blunt appraisals from target customers is a cost-effective way to increase your profits. You’ll also learn:

  • Four usability testing techniques that you can use immediately
  • How to identify and run the right type of test at the right time
  • Case studies that illustrate ways usability testing can improve your product

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