For marketers seeking to generate quality leads, nothing beats a well-written white paper. This webinar will examine the latest research on white paper marketing, discuss key elements of white papers that attract leads and reveal new marketing trends related to white papers. Learn how to create valuable content that will bring continuous opportunity to your business.
About the Presenter
Michael is best known as the author of the bestselling book Writing White Papers: How to Capture Readers and Keep Them Engaged.
Having worked with organizations ranging from multi-billion dollar international corporations such as Microsoft, FedEx, HP and Motorola to emerging startups, Michael has a broad understanding of successful marketing strategies.
Michael founded Stelzner Consulting to help corporations simplify the way high-tech products were positioned and pitched. Michael has an active role in the company, serving as a writer and director.
Widely published, Michael is the editor of the WhitePaperSource Newsletter and founder of the Internet’s only portal dedicated to the writing and marketing of white papers, WhitePaperSource. Michael’s popular blog is called Writing White Papers.
